Digital Marketing & Business Operations

Kiran
Kumar
Kinthali

MBA in Marketing & Finance with 3+ years experience in Meta Ads, ERP systems, CRM tools, and digital growth strategies. Based in Visakhapatnam, open to opportunities across India.

View Portfolio → Get in Touch
Open to opportunities — Visakhapatnam / Hyderabad
3+
Years Experience
51+
Ad Campaigns Run
12.8L
Total Reach
₹32K
Ad Spend Managed
MKT
About Me

Marketing mind,
data-driven decisions.

I'm Kiran Kumar Kinthali, a Digital Marketing & Business Operations professional based in Visakhapatnam, India. With an MBA in Marketing & Finance and a B.Sc. in Maths, Statistics & Computer Science, I bring both analytical rigour and creative strategy to everything I do.

I specialise in Meta Ads management, ERP system implementations (CORtracker), CRM workflows, and end-to-end digital campaign strategy. I've managed 51+ campaigns reaching over 12.8 lakh users and driven meaningful leads for B2B ERP software products.

I thrive in on-site roles, collaborating closely with teams and clients to translate business goals into measurable digital outcomes.

Meta Ads ERP Systems CRM Digital Marketing Lead Generation Campaign Strategy Marketing Analytics Content Marketing B2B Sales Finance MS Excel Business Development
2019 – 2021
PGDM / MBA — Marketing & Finance
CMT Business School, Visakhapatnam
Postgraduate Diploma in Management
2015 – 2019
B.Sc. — Maths, Statistics & Computer Science
Rajah R.S.R.K. Ranga Rao College, Bobbili
Bachelor of Science — Undergraduate Degree
2012 – 2014
Intermediate — MPC
Srichaitanya Jr College, Visakhapatnam
AP State Board
2011 – 2012
SSC
Suresh High School, Parvathipuram
Secondary School Certificate
Expertise

Modules I Have Worked

Key functional areas and tools I've hands-on experience with across marketing, ERP, and business operations.

01
Meta Ads Manager

End-to-end campaign management on Facebook & Instagram — from audience research and creative briefing to A/B testing, budget optimisation, and performance reporting across 51+ campaigns.

Campaign Setup Audience Targeting A/B Testing Budget Optimisation Reporting
02
ERP — CORtracker

Worked extensively on CORtracker ERP modules covering inventory management, supply chain control, HR automation, and business process integration for SMB clients.

Inventory Management Supply Chain HR Module Sales & CRM Reporting
03
CRM & Lead Management

Managing the full lead lifecycle — from capture via Meta Ads Messaging campaigns to nurturing via WhatsApp, follow-up workflows, and conversion tracking for ERP product sales.

Lead Capture WhatsApp CRM Pipeline Management Conversion Tracking
04
Digital Content & Creative Strategy

Developing ad creatives, video scripts, landing page copy, and social media content for ERP and Digital Marketing service campaigns across Facebook, Instagram, and LinkedIn.

Ad Copywriting Video Ads Social Media Brand Positioning
05
Analytics & Performance Reporting

Tracking KPIs such as CPR, CTR, CPC, Reach, Impressions, ThruPlays, and Messaging Conversations using Meta Ads Manager dashboards, Excel, and custom reporting templates.

Meta Analytics Excel Reports KPI Tracking ROI Analysis
06
Business Development & Client Servicing

Engaging with prospective clients, presenting ERP and Digital Marketing solutions, preparing proposals, and maintaining long-term relationships with SMB clients across sectors.

Client Pitching Proposals B2B Sales Relationship Management
Career

Experience

3+ years building digital marketing and ERP capabilities for growing businesses.

2021 — Present
COR Digital Marketing / CORtracker ERP
Digital Marketing Manager — Meta Ads & ERP

Led end-to-end Meta Ads strategy for CORtracker ERP product — managing 51+ campaigns with ₹32,415 total ad spend, reaching 12.8 lakh+ users across Facebook & Instagram. Handled all campaign objectives including Lead Generation (Messaging conversations), ThruPlay Video Views, Reach, Page Likes, and Link Clicks. Supported ERP module demos, client onboarding, and managed the CRM pipeline for inbound leads.

Meta Ads Manager Lead Generation CORtracker ERP Video Campaigns CRM WhatsApp Marketing
2019 – 2021
CMT Business School, Visakhapatnam
MBA — Marketing & Finance

Completed Postgraduate Diploma in Management with dual specialisation in Marketing and Finance. Gained strong foundations in consumer behaviour, brand management, financial analysis, business strategy, and market research — directly applicable to digital marketing and B2B ERP sales.

Marketing Strategy Finance Business Development Market Research
Portfolio

Work & Results

Real campaigns, real numbers — Meta Ads work managed for CORtracker ERP (Mar 2024 – Mar 2026).

📄 Meta Ads — Featured Project
CORtracker ERP — Meta Ads Campaigns
Full-funnel B2B lead generation & brand awareness for an AI-powered ERP product targeting SMBs across India.
Report Period: March 2024 – March 2026  ·  51 Campaigns
12.8L+
Total Reach
13.9L
Total Impressions
₹32,416
Total Ad Spend
1,298
Link Clicks
51
Campaigns Run
Meta Ads Report — All Ads Overview
📸 All Ads Performance Report — 51 Ads
Meta Ads Report — Campaign Level
📸 Campaign-Level Breakdown — COR ERP Campaigns
Top Reach Campaign
COR Video Promotion achieved 9,33,601 reach with ₹1,567 spend — best cost efficiency at ₹1.68 per 1,000 people reached.
Best Lead Campaign
COR ERP LEAD (completed) generated 20 messaging conversations from 25,911 reach at ₹165 cost per result — strong B2B lead quality.
Video Performance
ThruPlay campaigns (Streamline Your Business) delivered 77,028 video plays at ₹0.02 per play — highly cost-effective video distribution.
ERP Implementation
CORtracker ERP — Module Demos & Client Onboarding

Supported product demonstrations of CORtracker ERP modules (Inventory, HR, CRM, Supply Chain) to prospective SMB clients. Managed onboarding workflows and client training.

ERP Demo Client Onboarding CORtracker SMB
Lead Generation
WhatsApp & Messaging Funnel — B2B ERP Leads

Designed and managed end-to-end WhatsApp lead generation funnels via Meta Ads Messaging objective. Ran tailored campaigns to capture and convert ERP software enquiries.

WhatsApp Ads B2B Leads Messaging Campaigns Funnel Design
Content Strategy
ERP Brand Awareness — Video & Creative Campaigns

Scripted and executed multi-format video ad campaigns (ThruPlay) across Facebook & Instagram to build brand recall for CORtracker ERP among business owners and decision-makers.

Video Ads Brand Awareness Facebook Instagram
Digital Marketing Services
COR Digital Marketing — Client Campaigns

Managed Meta Ads campaigns for COR Digital Marketing clients — covering web design leads, page likes growth, and local reach objectives across multiple industries.

Client Management Page Growth Local Ads Multi-industry
Get In Touch

Let's connect.

Looking to grow your business with smart digital marketing or ERP solutions? I'm open to full-time on-site roles in Marketing, Business Development, or ERP operations across India.

✉ kintalikirankumar143@gmail.com → ☎ +91 86391 44962 → in linkedin.com/in/kiran-kumar-kinthali → 📍 Visakhapatnam / Hyderabad, India (On-site only)